Industries

Chemical / Pharmaceutical Industry

The chemical / pharmaceutical industry is approaching dramatic changes. The current restructuring proposals provide evidence that the sequence and role allocation of the value-added chain and in particular of the "purchase" decision making / recommendation process are expected to undergo fundamental changes.

In the future, cost centers will have a significantly greater influence on service providers, both with respect to the content and the financial means. The health care insurances under public law and privately owned are constantly developing programs designed to optimize the cost-benefit ratios.

Current need for action of the service providers:

• Review of the business model and the strategic focus
• Design of integrated value-added chains
• Introduction of state-of-the art process and cost management methods
• Development of the sales organization toward cost centers
• Brand and dialog development for end clients and advisor groups
• Development of new customer groups
• Constructive and creative lobbying of umbrella organizations

MSU Consulting has been working for major customers in the health care sector for years with lasting success. The focus is on the specific sales development and control of medical products based on the network of sales channels including physicians, hospitals, and pharmacies, but also based on direct, new channels.

Please contact: