Industries

Transportation / Logistics

The conquest of new customer segments combined with the simultaneous improvement of the efficiency and profitability represents a major challenge to adjust to the altered market structures to all companies - airlines, railways, forwarding and tourism companies, and logistics service providers.

Particularly the major players on the transportation and logistics market are fighting powerful newcomers and niche product suppliers by offering integrated, specialized solutions. New, creative product ranges and innovative services are offered to increasingly informed and results-oriented clients. However, the focus on the customer creates the relevant differentiation characteristics required to contain the competition and to expand successfully the market position.

Principles

• New growth strategy based on the Blue Ocean Strategy
• Customer monitoring systems
• Customer acquisition / development programs
• Direct customer response programs
• Sales efficiency / performance

A team of consultants with international experience has been working on the continuous development of a consistent customer focus for global players and innovative niche providers for more than 10 years.