Expertise

Blue Ocean Strategy

Numerous companies are confronted with markets characterized by progressively weaker growth rates and on which the limited market shares are contested at an increasing rate. To solve these challenges, a revolutionary new approach of strategic management has been developed:     the Blue Ocean Strategy.

Created by the professors Chan Kim and Renee Mauborgne of the renowned Business School INSEAD, this innovative strategy is based on more than 10 years of research and practical implementation. Success stories such as Samsung, DuPont, MasterCard or BASF impressively demonstrate the power of this strategy.

Are you looking for growth impulses which make your company a dominant force on the market and help you leave the competition far behind?

As partner of the Value Innovation Network, MSU Consulting is able to offer you a systematic solution. Together with the internationally renowned professors Chan Kim and Renee Mauborgne, MSU Consulting and the Value Innovation Network represent innovative management methods and the practical solution-oriented realization of your Blue Ocean Strategy.


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Please contact:

Volker G. Westermann Volker G. Westermann


Phone: +49 6172 963-500
Mobile Phone: +49 171 89 00 087
E-Mail: v.westermann@m-s-u.de
Jens Döge Jens Döge


Phone: +49 6172 963-500
Mobile Phone: +49 175 93 10 635
E-Mail: j.doege@m-s-u.de