Expertise

Marketing Spend Effectiveness (communication audit)

In the increasingly fierce battle for existing and new customers, the efficient and effective use of marketing resources becomes the critical competitive advantage. The approach needs to contain the more efficient use of resources and the simultaneous increase in effectiveness.

MSU Consulting supports you with the identification of relevant levers and the successful improvement of the potential. The search fields are systematically examined top down for more efficiency / effectiveness in collaboration with our customers. Which measures proved to be successful in the past, what is the potential efficiency, which divisions can be optimized within the marketing communication, and what should the organization focus on? The allocation and use of funds (content and realization of measures) will be analyzed according to your market position and customized solutions will be developed.

At the same time, the topics to be realized and the required budgets will be analyzed by means of the zero-base approach. The required overall budgets of the optimal marketing mix are planned based on the detailed topical schedule by means of filter logics and the topic channel matrix. The simultaneous evaluation opens the path for more efficiency and at the same time improved effectiveness.

Please contact: