Expertise

Retail Management

A constantly growing number of leading consumer goods manufacturers vertically expand control over their value chain by opening their own mono-branded retail stores, often on a global scale. Their objectives may be manifold: To establish an ideal platform for their products and brand at the point of sale, to directly get in touch with consumers or to simply grow sales and achieve higher profitability.

This type of vertical value chain extension requires both high CAPEX and profound knowledge of the essentials of a true Retail business. In most cases, manufacturers have only limited experience in this area, competencies need to be newly established, and may take a while to build.The necessary structural and behavioural changes pose a major challenge for manufacturers choosing the road to substantial own Retail. They also need to consider the impact of major changes in the overall Retail industry landscape happening just now, i.e. vanishing department stores, continued growth of eRetail and non-traditional channels.

Thus a clearly defined own Retail strategy becomes crucial, more than ever before. Moreover, without true industry knowledge, well-informed and consistent execution of both central and store operational processes, any own Retail strategy is bound to misfire.

Over the past ten years, MSU Consulting have provided leading global brand manufacturers with all levels of expertise on the road to setting up their own Retail organizations. We helped them to successfully master varied challenges in establishing and expanding their own Retail Businesses, and quite often become true category leaders.

More specifically we have enabled and supported the success of international blue chip clients in fashion, sporting goods, luxury goods, automotive and telecommunication devices across Europe, Asia and North America – always focussing on implementation-oriented, but still tailor made solutions, measurably achieving both fast and sustainable results.