Expertise

Multi Channel Management

The increasing complexity of sales channels requires an optimally co-ordinated multi channel management. On the one hand, it consists of the customer’s wish to be able to use a number of sales channels that is as large as possible and on the other hand, the company needs to balance the incurred costs with the customer value.

The following issues are relevant in this respect:

• Success and value contributed by the sales channels
• Consistent management of sales and service channels
• Channel costs and synergies
• Cross and upselling potential
• Integrated, continuous database / customer history

Successful examples in industries such as high tech or financial services show that a significant reduction of the transaction costs as well as significant increases in turnover can be achieved with the multi channel management. MSU has extensive experience in the design and implementation of multi channel management for leading companies in the consumer and investment goods industry and is pleased to help you with the optimal design of your sales channels.

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