Automotive manufacturer

Over 10 years of continuous project work in the automotive industry

Design and implementation of customer relationship management for cars and trucks
Re-organization of marketing and sales organizations toward customer orientation
Globally integrated communication strategies / multibrand policy
Process optimization of the organization including certification in accordance with national provisions
International re-structuring
- of trade fairs / exhibitions
- communication in collaboration with majors lessors / tuners
- cards & clubs – motorsport merchandising
Trade marketing design for national distributors

Re-structuring of the marketing / sales organization
National concept for the retail organization
- Margin systems
- Trade marketing
- Employee cars management
- Key account management
- Inquiry and complaint management
Implementation of key CRM programs including service provider management
Process optimization of the national sales organization according to the EFQM method

Sales network optimization / merger of car dealerships
Re-design of the sales areas based on potential and customer value
Development and implementation of marketing planning and controlling systems
Design and implementation of the balanced score card in car dealerships
Program for increased sales efficiency
Used car marketing (organization, tools, processes)
Acquisition of new customers for cars and commercial vehicles (1.5 million addresses qualified in Germany alone)