MSU Consulting From strategy to implementation
Everything from a single source for
your business success.
Top Management Consultant -
MSU Consulting Act differently
Activate growth opportunities
Blue Ocean Shift -

Welcome to MSU Consulting –
Think differently and further than ever before for more profitable growth.

We are the MSU Group’s strategy consultancy specializing in innovation, marketing and sales performance.

With our consistent customer orientation and clear focus on the development of innovative business models, products and services, we provide you with significant competitive advantages for long-term growth and profitability. For more sales growth, we rely on the combination of digital and classic marketing and sales programs. With Performance Pricing we support you in growing your revenue and margins.

The basis of our value proposition is the development and implementation of customized solutions for complex challenges in partnership with our clients. MSU consultants see themselves as your “trusted advisors”, enabling the rapid development of prototypes and pragmatic implementation of solutions through analytical expertise and creativity as well as agile working methods.

Three characteristics of MSU Consulting:

Many years of experience and proven methods for guaranteed success
Creativity and out-of-the-box thinking for innovative solutions
Agility and speed for short time-to-market

Our services

The demands on companies are changing ever more rapidly. Digitalization, urbanization and individualization are just a few examples of developments that hold both opportunities and risks for all business models and industries.

B2B as well as B2C companies must therefore continuously review and adjust their strategies.

With our services we help you to expand profitable growth, obtain faster market results and secure long-term market success.

Service Centers

Sales Center

Procurement Center

Quality Center

Inhouse Consulting Center

Competency Areas

Sales & Marketing Strategies


Digital Transformation

Pricing and Conditions

Our references

MSU Consulting has been successful for 30 years. During this time, we have helped over 100 corporations and leading mid-sized companies from a wide range of industries to achieve new market successes.

We would be happy to present concrete references and project examples in a personal meeting.

Your contact persons:

Volker G. Westermann

Volker G. Westermann

Managing Director MSU Consulting

Over 20 years experience at consultant and executive board level, with focus on performance pricing, sales performance management and Blue Ocean Strategy

Phone: +49 (0) 6172 963-500

Rafael Parra Mora

Rafael Parra Mora

Senior Advisor MSU Consulting

Over 15 years of consulting experience with a focus on sales and marketing, business development and Blue Ocean Strategy

Phone: +49 (0) 6172 963-500

Jörg Wissemann

Jörg Wissemann

Managing Director MSU Consulting

Over 15 years of management experience in international companies, 10 years of consulting with a focus on sales, marketing, organisational development and quality management

Phone: +49 (0) 6172 963-500