MSU Consulting –
Your specialist for monetising sustainability measures

The challenge

Sustainability is forward-looking for SMEs, but is often only seen as a cost & complexity driver.
However, sustainability is already an important decision criterion for customers, employees and investors.
However, the majority of companies do not sufficiently use existing benefits from sustainability to differentiate and optimise their own company and product/service offering.

Our approach

With our Blue Sustainability Shift service offering, we help them to use contributions already made to sustainability for greater corporate success.
Our proven Blue Ocean approach supports you in only 8 weeks to use already made contributions to sustainability for additional differentiation from the competition and more business success.

With our 3-step project approach, we enable you to use the full potential of sustainability more consistently:

After a kick-off with the project team, the transparency workshop takes place to identify existing, previously unrecognised sustainability contributions along the value chain. If necessary, a further validation / detailing of the identified of the identified contributions.

In the prioritisation workshop, the benefit potentials are evaluated and a selection of the top sustainability contributions for future offer optimisations is made. New offers are developed in the Blue Ocean Value-Curve format.

Quickly realisable measures for new, differentiated offers are defined on the basis of the prioritised contributions and benefits.
Are defined on the basis of the prioritised contributions and benefits before the actual implementation starts.


Differentiated, more sustainable product/service offerings with new customer benefits

Higher customer loyalty and improved customer satisfaction

Higher prices in the market or exploitation of

Better reputation and image with positive impact on employee recruitment/retention and investor perception

Consistent increase in return on investment from your existing sustainability investments

Selected Case Studies

Our customized offers for you

Based on your individual challenges, we can quickly make custom-fit solution proposals and project offers.
If you are interested, please contact us!

Your Contact Persons

Dominik Weht

Dominik Weth

Main focus:
Inhouse Consulting Center, Vertriebs- und Marketingstrategien, Innovations-Management, Digitale Transformation, Pricing und Konditionen
+49 (0) 6172 963-500