MSU Consulting helps you,
achieve your sales and profitability targets

Customer needs have always been subject to constant change and successful companies have regularly adapted to this. The Corona crisis, however, was a system shock: For a large number of companies, the market environment changed within a very short time to an unprecedented extent and at an enormous speed. Abrupt declines in demand, new customer needs, customer service from the home office, and disrupted supply chains are just a few of the springs of topics that are repeatedly mentioned in this context. “Driving on sight” to safeguard cash flow and supply chains, along with measures to protect employees, became top priorities for many companies. Typical crisis responses in marketing and sales included immediate cost-cutting measures, adjustments in pricing and terms management, and shifts in face-to-face customer interaction to digital marketing channels.

However, the period after the immediate COVID-19 crisis now offers great opportunities for companies to flip the switch from crisis management to growth and profitability. Benefit from breaking up old market structures and rules of the game and win in the redistribution of market share by investing specifically in your company’s key success factors.

This is where MSU comes in: With our Commercial Excellence offer, we support you and your teams in exploiting your sales and profitability potential.

Excellence in marketing and sales

For over 30 years, the MSU Group has been successfully advising clients on the development and implementation of growth and profitability strategies for the areas of marketing and sales. Experienced practitioners with many years of professional experience, modern methods, attention to individual customer circumstances and a pragmatic, results-oriented approach, that is what distinguishes us and we can prove corresponding results.

As part of our Commercial Excellence offering, we help companies to put their marketing and sales processes to the test and to achieve sustainable improvements in sales and profitability through targeted measures. In doing so, it is important not to be better than the competition in every sub-area. Instead, we focus on those parts of your marketing and sales process that are really critical to success and where an improvement in commercial excellence will lead directly to greater market success.