Welcome to MSU sales services GmbH –
Your service provider for the point of sale

MSU sales services GmbH does not leave you and your products alone. We are the active link between customer and retail. We have the expertise and the tools to successfully serve and expand this relationship over the long term.

Our services

Your success at the point of sale is our business. The tasks at the POS are manifold. Flexibility and the ability to find and implement the right solution are the strengths of MSU sales services GmbH.

Promotions / specialist consulting

Merchandising / rack jobbing

Shop and display placement


Call centre activities

Advertising material / POS furniture

Case Studies

The tasks at the point of sale are manifold. That is why we tailor our services to the requirements of our customers, trading partners and market conditions. In many sectors, price pressure and decreasing margins are the determining factors at the POS.
MSU sales services GmbH stands for profound industry know-how – extensive knowledge of market structures and a very good network down to retail level form the basis for optimal planning.
This information helps us to successfully tackle your market challenges and those of your retail partners


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Trustworthy communication with retailers comes first in all industries – for us it is the key to success. Because we know the market characteristics, understand your product-specific requirements and thus the challenge in retail implementation, we advise you industry-specific regarding the conception and implementation of measures. The textile business is about seasonal implementation and quick reaction for the placement of trend-oriented products in retail. In the consumer goods industry, actual product benefits must be conveyed as much as the emotional brand world. The products of Mobile Telecommunication and specialized electronic retailers often require detailed explanation. Through the deployment of our qualified specialist staff, we ensure your success.

The team

MSU sales services GmbH currently collaborates with more than 250 qualified merchandisers and rackjobber, approx. 20 visual merchandisers, more than 150 specialist consultants and promotional staff, approx. 20 fair assemblers.

Our employees in the back office are available around the clock when needed.

We offer you:

Conception and implementation of sales concepts and product presentations at the point of sale for a wide range of patterns of trade from a single source

We promise you:

Long-term and successful concepts with sophisticated control, reporting and information systems

Your contact person

Sigrid Jakobi

Sigrid Jakobi

Managing Director MSU sales services GmbH

Phone: +49 (0) 6172 963-600