BMW Motorcycles


Call centre activities for the automotive industry

Qualification of inventory addresses from the motorcycle sector; generating purchase interest

In 2012, declining sales figures emerged. Sales in spring and summer of 2012 fell far short of expectations.


  • Launch of campaign in autumn 2012
  • 1,000 customer contacts in 4 weeks
  • Qualification of inventory addresses, telephone numbers
  • Agreement of telephone contacts by sellers, test drives, etc.
  • Generate purchase interest for 2012


  • Provision of qualified call centre employees provided by MSU sales services GmbH as well as an experienced supervisor/project manager
  • Creation and coordination of a telephone guideline/questionnaire
  • Training the call centre agents on current motorcycle promotions of the manufacturer
  • Adaptation of the MSU sales services GmbH database to the current project
  • Acquisition of stock addresses with opt-in from the motorcycle sector including vehicle fleet data and contact history
  • Connection to the customer’s sales assistant via a defined open interface
  • Final reporting

Added value

  • Customer loyalty
  • Increase in sales