CONSUMER GOODS / MERCHANDISING/RACKJOBBING
Merchandising as sales and marketing support
Germany-wide decor setups for one of the largest breweries in Germany
In the highly frequented food and beverage retail market, national beer brands use attractive and elaborate displays during seasonal peaks in order to increase their visibility in the retail sector and strengthen their sales. Topic-related POS campaigns using a variety of advertising media (box connector, flyer, shelf wobbler and crate extras) also create additional incentives.
But it is not possible to deliver pre-assembled displays in all retail outlets. Retail partners welcome personal contact and support in construction and in brand-oriented positioning.
This is how MSU sales services GmbH successfully implemented display setups and special placements in food and beverage and beverage pick-up markets for a well-known beer brand in Germany.