CONSUMER GOODS / MERCHANDISING/RACKJOBBING

KÄRCHER




DIY market expertise in merchandising / rack jobbing

Shelf optimisation for well-known manufacturer of cleaning appliances for household, garden and professional use

 

In the hardware store, all sales areas of shelf racks, secondary placements, special areas or checkout zones must be optimally sorted, because fast orientation and high product availability are the best basis for clear decision-making for the often pre-informed consumers.

Brand manufacturers of products in need of explanation, which also offer a large assortment through main devices and various accessories, therefore attach great importance to a brand-adequate, complete and structured product presentation.

As part of a merchandising round in all DIY stores, MSU sales services GmbH has optimised shelf racks nationwide for a renowned brand manufacturer of household, garden and business cleaning appliances.

Challenge:

  • Huge variety of products through various devices and accessories
  • Modifications according to specified shelf placement specifications
  • Ensuring the availability of goods before the campaign begins

Method:

  • Fixed deadline set by the customer
  • Recruiting
  • Previous discussion of the modification with the responsible sales force
  • Carry out the shelf optimisation and display demonstration devices
  • Pricing
  • Coordination of in-store implementation
  • Returns management
  • Photo documentation

Added value:

  • Brand and product-appropriate shelf placement
  • Clear structuring for more attention and orientation on the shelf
  • Nationwide implementation in the desired period
  • Relief of the manufacturer and retail organisation