Market entries and new product launches are important growth levers

Successful market entries and new product launches are important growth levers for successful companies. However, an excellent product or service alone are not enough to be successful. A well-planned entry concept and a professional implementation of the launch plan increase the chances of a successful entry.

This is where MSU comes in: We support you and your teams with the entire competence of the MSU Group, in the fastest possible and successful implementation of your planned market entries and new product launches.

Long-standing methodological expertise in innovation, product launch/market entry, combined with a broad portfolio of industry experts

For more than 30 years, MSU Consulting has successfully advised clients on the development and implementation of growth and profitability strategies for marketing and sales. In 2004, we became a certified partner of the Blue Ocean Global Network, founded by Professors Chan Kim and Renée Mauborgne, and regularly assist companies in a wide range of industries with market entries and product launches. The close cooperation with MSU Interim Management and MSU Executive Search enables us to actively involve experts from almost all industries for the elaboration and implementation of entry strategies in a very short time. Through the targeted recruitment of specialized personnel, we can support you in implementing the project roll-out professionally and successfully.

For the implementation of your market entry or product launch plans, we offer you a customized concept that is typically divided into 3 project phases, thus ensuring a transparent and focused approach. For each project phase, we work with you to define clear goals and expectations in advance and provide regular updates on project progress.

Our 3 project phases ensure a transparent and focused approach

We give you answers to the important questions when preparing for entry

  • Market size, growth and trends
  • Value chain analysis, key decision makers and dynamics
  • Competitive analysis
  • Customer analysis, segments and customer needs
  • Product fit analysis

We support you in the operationalization of the planned launch

  • Marketing strategy: value proposition, price positioning, sales channels, communication concept
  • Sales planning: sales/revenue planning, profit/loss estimation, personnel requirements planning
  • Pre-Sales & Test Phase: If desired, we also support you in this phase

We help them in the successful implementation of the roll-out and continuous improvement

  • Implementation of the roll-out: coaching of the sales team in customer acquisition, recruiting or interim staffing of technical/management personnel
  • Regular improvement: gathering customer feedback, business model adjustments, further scaling options

Our customized offers for you

Based on your individual challenges, we can quickly make custom-fit solution proposals and project offers.
If you are interested, please contact us!

Your contact persons

Dominik Weht

Dominik Weth

Main focus:
Inhouse Consulting Center, Vertriebs- und Marketingstrategien, Innovations-Management, Digitale Transformation, Pricing und Konditionen
+49 (0) 6172 963-500