Long-standing methodological expertise in innovation, product launch/market entry, combined with a broad portfolio of industry experts
For more than 30 years, MSU Consulting has successfully advised clients on the development and implementation of growth and profitability strategies for marketing and sales. In 2004, we became a certified partner of the Blue Ocean Global Network, founded by Professors Chan Kim and Renée Mauborgne, and regularly assist companies in a wide range of industries with market entries and product launches. The close cooperation with MSU Interim Management and MSU Executive Search enables us to actively involve experts from almost all industries for the elaboration and implementation of entry strategies in a very short time. Through the targeted recruitment of specialized personnel, we can support you in implementing the project roll-out professionally and successfully.
For the implementation of your market entry or product launch plans, we offer you a customized concept that is typically divided into 3 project phases, thus ensuring a transparent and focused approach. For each project phase, we work with you to define clear goals and expectations in advance and provide regular updates on project progress.