CONSUMER GOODS / DISTRIBUTION
Tactical leasing sales force for premium dessert manufacturer
More sales power for premium dessert manufacturer
Seasonal distribution rounds in the food retail trade – refrigerated sections for dairy products.
In recent years, various premium dessert items have been successfully listed in a growing number of outlets in the food retail sector. Particular attention is paid to continuous care and sales support in the field. This includes the increase of facings in the refrigerated section of the large food retail players. The objectives in sales are therefore to increase revenue by application of listings on the sales racks and ensuring the extension of range.
For this challenge, a well-known brand manufacturer in the field of high-quality gourmet patisserie products (cakes and soufflés) has commissioned MSU sales services. By means of freelance travelling salesmen and in cooperation with the customer, MSU sales services GmbH implements dealer support, the visibility at the POS, and the increase in revenue through distribution rounds.