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Act differently
Activate growth opportunities

Blue Ocean Shift -

MSU Consulting

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From strategy to implementation
Everything from a single source for
your business success.

Top Management Consultant -

MSU Consulting

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Think differently and further than ever before
for more profitable growth.

Blue Ocean Strategy -

MSU Consulting

Welcome to MSU Consulting -
Think differently and further than ever before for more profitable growth.

We are the strategy consultancy of MSU Group, specialised in innovation, marketing and sales performance.

Consistently oriented towards our customers and focusing on the development of innovative business models, products and services, we create a significant advantage in business for long-term growth and profitability for you. We build on the fusion of digital and classic marketing and sales programmes for increased revenue growth. We support your rise in profits by applying ‘performance pricing’

The foundation of our service commitment is the collaboration-based development and realisation of tailor-made solutions for complex challenges. Our consultants see themselves as your trusted advisors, making the rapid development of prototypes and pragmatic implementation of solutions possible by their analytic expertise, creativity and agile work ethics.

Three attributes of MSU Consulting:

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Long-standing expertise and success-proven methods for guaranteed success

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Creativity and out-of-the-box thinking for innovative solutions

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Agility and promptness for short time-to-market

Three attributes of MSU Consulting:

icon_award.png

Long-standing expertise and success-proven methods for guaranteed success

icon-bulb.png

Creativity and out-of-the-box thinking
for innovative solutions

icon-time.png

Agility and promptness for short
time-to-market

Our services

The demands on companies are changing increasingly faster. Digitalisation, urbanisation and individualisation are only a few examples for developments carrying chances as well as risks for all business models and corporate sectors.

Hence, B2B as well as B2C businesses need to consistently check and refine their strategies.

With our services we help you to secure and expand profitable growth, faster results and long-term market success.

 

 

New business models with Blue Ocean Strategy


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Blue Ocean Strategy- globally leading and award-winning method for innovative business strategies- enables your company to systematically exploit new areas of growth. As leading Blue Ocean experts in DACH, MSU Consulting offers practise-proven programmes for implementation in order to assist you with the development of innovative business models.

Customer-oriented innovations with ‘Design Thinking’


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‘Design Thinking’ stands for a novel approach to problem solving, focusing on the understanding of customer needs and motivations. We take this perspective in order to create innovative product and service concepts in cooperation with you, and to bring these concepts to the markets quickest possible by using rapid prototyping.

Customer acquisition
programmes


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The topic of new customer acquisition often presents companies with major challenges. What are my target groups? Which offers can excite them? Which strategic goals do I pursue? MSU Consulting helps you to find the right answers. Together with our customers, we develop and implement holistic customer acquisition programmes that clearly identify target groups and their needs and potentials, define needs-based product and service concepts, and specify procedures for sales activation and customer communication.

Customer loyalty
programmes


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High customer loyalty and satisfaction are important value drivers for many businesses, both B2C and B2B. Especially in competitive markets, high customer acquisition costs lead to the fact that only consistent optimisation of value of customer lifetime -Kundenlebenszeitwerts ensures your long-term profitability. MSU Consulting helps you to better understand your customers' needs, to develop needs-based action programmes, and effectively introduce them to the market through classic and digital communication and distribution channels.

Performance Pricing


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Accurate pricing is the most important success factor for a company - especially in increasingly complex markets. A pricing policy based on corporate strategy makes it possible to leverage hidden potentials far more effectively than any cost-cutting programme. With MSU Performance Pricing you can design your successful pricing policy to sustainably increase the average revenue and profit per transaction, to create maximum transparency in the sales process and to counteract a general “discount culture".

Performance Trade Terms


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You know the situation: a condition system has grown over the years that contains a high level of non-transparency and a large number of individual condition types; little or complete lack of linkage to performance when granting the conditions. Complex billing due to lack of systematics cause high process costs. MSU Consulting helps you to overcome this stagnation and to open up new scope of action. In line with our guiding principle ‘pay for performance’, we work with you to develop a condition system that rewards your trading partners fairly and transparently for additional services provided.

Sales Transformation


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The digital transformation and changing customer behaviour present a huge challenge to sales organisations. MSU Consulting helps you to accelerate the digitisation of traditional distribution channels by applying tailor-made strategy and implementation programmes, to activate sales staff and to adapt the sales communication to the new requirements.

Sales Performance Management


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MSU Consulting supports your sales organisation by applying several levers to increase sales performance: the sales skills to empower, the sales activities to successfully manage valuable sales resources, and the sales compensation to commit your employees on strategic sales goals and to reward the success attractively and differentiated. All three levers are specifically optimised and coordinated in our customer solutions.

Sales Partner Management


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Due to the progressive globalisation, the development of international markets has become the focus of many companies. However, this poses great challenges to the management of increasingly complex networks of external trading partners. Effective control of homogeneous trading partners presupposes potential-oriented objectives and clear definition of responsibilities and services. MSU Consulting helps you to consistently increase market success for you and your trading partners by means of a sales partner management system that is optimally adapted to your situation.

Continuous improvement process via "PDCA"


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You know the situation: Customer and employee relevant quality standards are not defined. They are neither user-friendly mapped nor digitised or they are ‘dusty’ in old manuals. We work with you to develop market-relevant standards to increase the sales performance of your business, improve the customer experience, and increase customer satisfaction. With our methodology according to ‘PDCA’ continuous quality improvements of the processes and procedures are pursued. Processes are planned before the actual implementation (Plan), concepts are continuously tested and optimised (Do), the procedure is checked for correctness and practicability and released (Check) introduced on a broad front and regularly checked for compliance (Action).

Auditing business processes


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A sustainable and long-term establishment of new business processes, quality standards and systems can only work through a continuous measurement of success. By using a digital auditing process, we safeguard your company a fast sales-oriented and objective survey according to a pre-defined questionnaire; as well as a detailed overview of the quality status according to pre-defined, weighted measurement criteria of each business unit or branch (target/actual comparison). Hence, the company receives meaningful and fundamental information for a targeted improvement process (Continual Improvement Process CIP) and transparent documentation of all collected comparative data.

Mystery Shopping


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In ever-faster evolving, highly competitive markets with increasing customer requirements, you are challenged to uncover potential for improvement in the process of creating services. With the help of test purchases - personally, by phone or online - action-relevant information is gained in order to check compliance with specifications (e.g. service standards, appearance, placement of products and advertising material, compliance with sales specifications, reaction times, etc.). The service is collected and evaluated according to a criteria catalogue on the customer interface. The results are the base for continuous development and optimisation of customer experience.

Our references

MSU Consulting has been successfully established in the market for 25 years. During this time, we have helped over 100 major corporations and leading medium-sized companies from a wide range of industries to gain new market success.

We will gladly present you with concrete references and project examples in a personal exchange.

 

 

Your contact persons:

Volker Westermann

Volker G. Westermann

Managing Director MSU Consulting

Over 20 years experience at consultant and executive board level, with focus on performance pricing, sales performance management and Blue Ocean Strategy


Phone: +49 (0) 6172  963-500
Email:
Patrick Hanke

Rafael Parra Mora

Managing Director MSU Consulting

Over 15 years of consulting experience with a focus on sales and marketing, business development and Blue Ocean Strategy


Phone: +49 (0) 6172  963-500
Email:
Patrick Hanke

Jörg Wissemann

Managing Director MSU Consulting

Over 15 years of management experience in international companies, 10 years of consulting with a focus on sales, marketing, organisational development and quality management

Phone: +49 (0) 6172  963-500
Email:

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How to find us

MSU Gruppe
Tannenwaldallee 6
61348 Bad Homburg
Phone: +49 6172 963-500
Fax: +49 6172 963-501
E-Mail:
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